Top Drawing & Coloring Apps on iOS in Australia, Q2 2025

In the second quarter of 2025, the top drawing and coloring applications on the iOS platform in Australia showcased interesting trends in downloads, revenue, and active users. Here's a closer look at their performance based on data from Sensor Tower.

Color Pop AI - Coloring Book from MWM saw its weekly revenue peak at around $8.3K in late April, with a slight dip towards the end of the quarter, ending at approximately $8.2K. Weekly downloads fluctuated, starting strong at 4.7K and experiencing a dip mid-quarter, before recovering to 3.2K by the end. Weekly active users showed a gradual decline initially, but picked up in June, closing the quarter at 11.7K.

Color by Number：Coloring Games by Wildlife Studios experienced a steady rise in weekly revenue, culminating at around $5.5K at the end of June. Downloads spiked in April, reaching over 10K, and remained relatively stable, ending at 7.1K. Active users mirrored this trend, peaking at 26K in early May before settling at around 21K.

Coloring Games for Kids 2-6! from IDZ Digital Private Limited saw a notable increase in revenue, peaking at $5.9K at the end of June. Downloads remained steady, fluctuating around 1.5K to 1.9K. Active users remained stable throughout the quarter, maintaining numbers around 16K.

Adult Coloring Book - Pigment by Pixite Inc. experienced modest revenue fluctuations, ending the quarter at $2.6K. Downloads showed minor variations, closing at 1.6K, while active users remained consistent, ending June at 1.6K.

Disney Coloring World from StoryToys Limited had a steady revenue stream, peaking at $2.8K in late April. Downloads gradually increased, finishing the quarter at 1K, with active users following a similar pattern, closing at 1.4K.

These insights offer a glimpse into the app market dynamics in Australia, with more detailed analytics available through Sensor Tower.